Digital Brand Manager

Digital Brand Manager

£Dependent Upon Experience
REF: 10718 1JJ

Job Description

Are you passionate about fashion accessories and have experience of working successfully within a marketing function?

You will be eager, driven and ready to hit the ground running, showing enthusiasm in your day to day role and won't be afraid to get stuck in to help grow the sales on the inhouse brands.

This really welcoming business is looking for another friendly face to join their team!

Digital Brand Manager- The Role:-

  • Managing the sales and promotion of two fashion accessories brands.
  • Responsibility for managing the development of all websites, digital, e-commerce and social media, marketing, advertising and promotional activities with the support of the design and IT teams.
  • Planning and executing online marketing campaigns including SEO/SEM, social media, and email and display ad campaigns.
  • Monitoring and managing activity on all social media platforms on a daily basis.
  • Organising trade fairs to increase brand visibility.
  • Providing performance reports quarterly for all initiatives with recommendations for improvements.
  • Analysing and reporting as required on social media performance, marketing plans and projects.
  • Expanding mailing lists through various website and online marketing strategies and reporting on monthly growth of mailings lists.
  • Liaising with media and advertising partners.
  • Conducting market research to determine market requirements for all existing and future brands/products.
  • Reporting on all marketing expenditures and their return on investment (i.e. Google AdWords, Facebook, etc.)
  • Taking a strategic role in selling the brands, as well as being responsible for the day to day account management duties of face to face selling, ordering stock and confirming orders.
  • Liaising with the design team to develop the range.
  • Liaising with the website team to ensure the website is updated and maintained.
  • Liaising with the merchandising team to ensure all orders are processed efficiently.

Digital Brand Manager- The Candidate:-

  • Must have a good understanding of our target market, product and prices.
  • Strong creative, analytical and organization skills.
  • Email marketing experience (Mail Chimp).
  • The ability to analyse market data and implement and monitor all of the elements of the marketing plan quickly and accurately.
  • Highly creative and imaginative.
  • Proven working experience and results as a brand manager.
  • Possibly require a degree in business, marketing or a related degree.
  • 5 years digital marketing and social media marketing experience.
  • 5 years working with Google Analytics and relevant reporting systems to competently present performance metrics to upper management.
  • Advanced experience in setting up and optimizing Google AdWords Campaigns, Facebook Ads and Instagram Ads.
  • Advanced experience in creating and optimizing content for Twitter, Pinterest, YouTube etc.
  • Hands on experience with Shopify/ other e-commerce platforms.
  • Excellent written and verbal communication and editing skills.
  • Up-to-date with latest trends and marketing best practices.
  • Experience in identifying target audiences and devising highly inspirational campaigns for the market.
  • Comfortable working with numbers, metrics and spreadsheets

Digital Brand Manager - The Company

My client is a Design Led Accessories business, who very much champions a 'work hard, play hard' ethos. They pride themselves on interpretation of trends and the swift progression from initial design through to final delivery.

They are immediately looking for a hardworking candidate to join their friendly business. This is a great opportunity that does not want to be missed. Please send your CV to m.coote@peoplemarketing.co.uk.

If the e mail address is not displayed in this advert, then please contact People Marketing directly on 0115 922 3335 quoting the job reference number, and we shall supply you with the correct address.

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

Please continue to check our website for any other roles which may be of interest.